I’ve always been fascinated by the human condition. For as long as I can remember, I’ve taken on the role of an observer, watching and wondering about people’s motivations and stories.
research | Strategy | storytelling
Curiosity is my driving force. It moves me to deeply understand human needs and desires. It inspires me to figure out the “why” behind the “what.” It enables my ability to contextualize, articulate and transform insights into marketing strategies that connect with consumers.
As a brand strategist and consumer researcher with almost 20 years of experience, I’ve provided consultative consumer insight, vision and strategy support to Fortune 500s and leading agencies. I’ve developed and implemented award-winning targeted marketing, brand strategy, event planning, visual merchandising and publicity initiatives for global brands. And I’ve crafted compelling research and workshops that challenge paradigms, build cultural competence and inform strategic growth opportunities.
My diverse career and lived experiences have made me a perceptive researcher, innovative thinker, insightful trend forecaster, trusted advisor, engaging communicator, inspiring speaker and compelling storyteller.